Competition among SUVs to increase -sure to hit market shares

Competition is set to grow in the SUV segment of the automotive society in India says Mahindra & Mahindra Ltd. The company’s President for automotive and farm equipment segment, Pawan Goenka said that with so much competition in the SUV segment now, Mahindra’s market shares are bound to go down because of this. Mahindra recognises that Mahindra competitors are growing in number at a fast pace and the Mahindra SUV in India are challenged strongly by others. With the Mahindra latest cars in India, Mahindra is looking at solidifying their overall position and not just in one particular sector only. However, the company is confident that the Mahindra SUVs in India are very strong and can stand well in the market. They also expect themselves to maintain the volumes in the SUV segment. As per the Mahindra news 2013, the company is also set to launch a mix of new products and is also looking at growing the Tractor business as well.

Thanks to the Mahindra latest cars that use improved quality and technology. Mahindra’s passenger vehicle segment improved by 19% annual during the quarter though the domestic tractor sales dipped by 5%. The Indian giant sold about 72,076 units of their utility vehicles during the quarter which is a 23% growth over the units sold an year back. With this the company stated a 1.7% rise in the standalone net profit.
Currently amongst the Mahindra SUVs in India we have the Mahindra New Bolero priced between Rs. 6.81 lakh to Rs. 7.49 lakh, Mahindra Quanto which is priced between Rs. 5.99 lakh to Rs. 7.75 lakh, Mahindra Scorpio which is between Rs. 8.05 lakh to Rs. 11.47 lakh followed by Mahindra Thar priced at Rs. 7.22 lakh and the latest Mahindra XUV 500 which is priced between Rs. 12.13 to Rs. 14.78 lakh and there is also the Mahindra Xylo which is tagged between Rs. 7.60 lakh to Rs. 10.81 lakh. Mahindra competitors on the other hand are Tata majorly with their Tata Safari and the likes along with the new entrants like Renault Duster even though it is not a full grown SUV along with Ford Endeavours and the likes.

At the same time Mahindra is confident about their portfolio and believes that they will be able to maintain their volumes. Currently they sold about 72,076 units of the SUVs during the quarter posting a growth of 23% over last year. 

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